Why Being a Brand Means More Than Just Selling Toilet Cleaners
At Blop, we reckon being a brand isn't just about making a good product (though obviously that matters). It's also about the values you stand for and the community you're part of.
We're still a young Australian brand, but we care deeply about our community, our environment, and the animals we share this world with. And wherever we can, we want to contribute in meaningful ways, even if it's just small steps at a time.
Supporting 9 Lives Cat Rescue in Perth
In October 2025, Blop was proud to support 9 Lives Cat Rescue, a not-for-profit, volunteer-run cat welfare organisation based in Perth.
9 Lives Cat Rescue does incredible work rescuing lost, abandoned, homeless, and stray cats and kittens across the Perth metro area. The organization is run entirely by volunteers with no paid staff, which means every dollar raised goes directly towards caring for, rehabilitating, and rehoming cats in need.
Their work is driven by compassion, dedication, and an unwavering commitment to animal welfare. Values that resonate deeply with us as a brand.
When we learned about their community fundraising event, we knew we wanted to be involved.
A Small Contribution, Given Wholeheartedly
9 Lives Cat Rescue hosted a community event in October 2025 to raise vital funds for their ongoing rescue work. Blop was honoured to support this event by contributing to their fundraising activities.
Look, our contribution was modest. We're not a massive corporation with huge budgets. We're a small Aussie team selling in-tank toilet bowl cleaners shaped like poop emojis. But what we could give, we gave wholeheartedly, with the hope that it could help make a real difference for animals who rely entirely on community support.
After the event, we received a Certificate of Appreciation from 9 Lives Cat Rescue. Honestly? That meant the world to us. It wasn't just a nice gesture, it was recognition that even small brands can make meaningful contributions when they show up with genuine intent.
Why This Matters to Us (The Honest Version)
Receiving that certificate wasn't just a feel-good moment. It was a reminder of the responsibility that comes with building a brand.
Every time someone buys Blop, they're not just getting one of the best toilet cleaners for septic tanks (though it is). They're supporting a small Australian business that's trying to do things properly. That's trying to give back where we can. That's trying to be more than just another household cleaning product.
We want Blop to be known as a reliable, hassle-free toilet cistern cleaner, absolutely. But we also want to be known as a brand that genuinely cares about the community and causes that matter.
Animal welfare matters. Community organizations like 9 Lives Cat Rescue matter. And supporting them, even in small ways, matters to us.
What 9 Lives Cat Rescue Actually Does
If you're not familiar with 9 Lives Cat Rescue, here's why they're brilliant:
Rescue: They save cats and kittens from the streets, pounds, and situations where they're at risk.
Rehabilitation: They provide medical care, socialization, and whatever else cats need to become healthy and adoptable.
Rehoming: They match rescued cats with loving forever homes through a thorough adoption process.
Volunteer-driven: Every single person involved does it because they care, not for a paycheck.
Perth-based: Supporting local organizations in WA means supporting our community directly.
Organizations like this survive on community support. Without donations, fundraising events, and people showing up, they can't do the work. So when we had the chance to contribute, it was an easy decision.
Looking Ahead: Our Commitment to Giving Back
This isn't a one-off thing. Receiving the Certificate of Appreciation from 9 Lives Cat Rescue reminded us that as Blop grows, we have more opportunities (and responsibility) to give back.
What we're committed to:
Forming meaningful relationships with charitable and community organizations across Australia, not just token gestures or box-ticking exercises.
Supporting causes that align with our values: Animal welfare, environmental sustainability, community support.
Being transparent about our contributions. We're not doing this for marketing points, we're doing it because it matters.
Growing our capacity to help as Blop grows. The more successful we become, the more we can contribute.
We want to be a brand that people feel good about supporting. Not because we're perfect (we're not), but because we're genuinely trying to make a positive impact beyond just selling drop in toilet cleaners.
What Is Blop? (For Anyone New Here)
Quick context: Blop is an in-tank toilet bowl cleaner designed in Australia. It sits in your cistern and keeps your loo fresh for up to 900 flushes (roughly 3 months). It's shaped like a poop emoji because we're not boring, and it's formulated to be one of the best toilet cleaners for septic tanks because we care about your plumbing and the environment.
We're a small Aussie team trying to make toilet cleaning less annoying and more effective. And now, we're also trying to use whatever platform we have to support causes that matter.
How You Can Support 9 Lives Cat Rescue
If Blop's contribution inspired you, here's how you can help 9 Lives Cat Rescue directly:
Donate: Every dollar goes directly to caring for rescued cats. Check their website for donation options.
Adopt: If you're thinking about getting a cat, consider adopting from 9 Lives Cat Rescue. Give a rescue cat a forever home.
Volunteer: They always need volunteers for fostering, transport, events, and admin.
Spread the word: Share their work with your network. Awareness matters.
Supporting community organizations doesn't require being a business. Everyone can contribute in some way, whether it's money, time, or just sharing their message.
A Heartfelt Thank You
We'd like to extend a genuine thank you to the incredible volunteers at 9 Lives Cat Rescue for the work they do every single day. Your compassion and commitment inspire us, and we're grateful to have played a small part in supporting your mission.
To everyone who buys Blop, uses it, recommends it, and supports our brand: thank you. You're part of this too. Every purchase helps us grow, and as we grow, we can do more to give back to the community that supports us.
This is just the beginning. We're looking forward to doing more, together. 🩵
Common Questions About Blop and Community Support:
Does Blop support charities and community organizations?
Yes. Blop is committed to supporting charitable and community organizations across Australia. In October 2025, we supported 9 Lives Cat Rescue in Perth, and we plan to continue giving back as we grow.
What is Blop's approach to corporate social responsibility?
We believe in forming meaningful relationships with causes that align with our values, including animal welfare, environmental sustainability, and community support. We're transparent about our contributions and committed to growing our impact as Blop grows.
Is Blop an Australian brand?
Yes. Blop is designed in Australia, Australian-owned, and committed to supporting Australian communities and causes. While manufacturing happens overseas for quality and cost reasons, we're 100% Aussie at heart.
What makes Blop different from other toilet cleaning brands?
Beyond being an effective in-tank toilet bowl cleaner, Blop is a small Australian brand that genuinely cares about community, values, and giving back. We're not just selling toilet cistern cleaners, we're building a brand with integrity.
How can I support causes Blop cares about?
You can support organizations like 9 Lives Cat Rescue directly through donations, volunteering, or adoption. By supporting Blop, you're also supporting a brand committed to giving back to the community.